On the initiative of the Ministry of Trade and Integration of the Republic of Kazakhstan, a large-scale national campaign “Bereke Fest” has been launched.

The campaign is aimed at stabilizing prices of socially significant food products, supporting Kazakhstani producers, creating a positive public mood, and encouraging consumption of domestic products.

Campaign objectives:

• Reduce the financial burden on the population through temporary price reductions;

• Promote increased consumption by improving product accessibility.

Format of the campaign:

• Food and non-food products are sold at discounted prices in retail chains;

• Store displays and promotional materials are designed in the unified “Bereke Fest” style.

Campaign period:

• From December 23 to 31 of the current year.

Main campaign messages:

• “Shelves of a prosperous country are full!”

• “Wishing prosperity to every home!”

• “Bereke Fest – let your table be full!”